Selenium

BEYUNA SELENIUM

The recommended dosage for adults is 1 capsule per day.

1 capsule contains:

*RI = Reference Intakes for adults

Capsule: vegetable

BEYUNA SELENIUM

BEYUNA SELENIUM

BEYUNA SELENIUM

According to EC Directives 2000/13, 2003/89, 2005/26, 2005/63, 2006/142, 2007/68 and updates.

GMO-Free

BEYUNA SELENIUM

Selenium is a trace element that is indispensable for the growth and functioning of live cells in humans and animals. Many Dutch people consume too little selenium despite a good diet. This is because there are no longer enough of these trace elements in European soil. As a result, not only crops, but also meat and dairy products contain too little selenium.

There are organic and inorganic forms of selenium. Plants take selenium from the soil and convert it into organic forms that can be easily absorbed. L -(+)- selenomethionine is the form of selenium that is most prevalent in natural foods.

L -(+)- selenomethionine is an amino acid L-methionine with a selenium atom replacing the sulphur atom. Selenomethionine is thus something very different from selenium chelated to methionine (or other amino acids). Selenomethionine is unique because selenium as a whole is part of the molecule, and is therefore completely incorporated into the body proteins. This makes selenomethionine not only safer, but also more bioavailable than other inorganic types of selenium. L -(+)- selenomethionine is rapidly and fully absorbed from the gastrointestinal tract.

Inorganic forms of selenium are for example sodium selenite and sodium selenate; these are not natural forms of selenium.

Beyuna has therefore opted for selenomethionine and bioperine. Bioperine is black pepper extract, containing standard 95-98% Piperine.

European legislation was adopted in 2012 relating to nutrition and health claims made on foods (the Commission Regulation). The Commission Regulation is a European Regulation (432/2012) which sets out what information may be provided regarding the effect of vitamins, minerals and other nutrients on products (on packaging, labels, websites, advertisements, in brochures, books and on social media).

Only approved health claims may be made. These claims provide information about the effect a particular ingredient has on health. Approved health claims are recommended by the European Food Safety Authority (EFSA). For many years, it was possible for companies to submit health claims, but unfortunately very few of them were approved. Because many of the claims submitted were rejected, some nutrients have no approved claims which relate to them.

Food supplements are not a medication and may only promote health. This means medical claims can never be made in relation to supplements.
We all enjoy free speech, and it is possible to make claims about the effect of certain nutrients in articles and brochures and on websites, but in this case there should be no advertising of a specific product or any reference made to it.

The Inspection Board for the Promotion of Health Products

Public advertising of self-care medicines, medical (self-care) aids or health products is in the interest of public health, though it does require clear regulations. Industry, the media and advertisers recognise their social responsibilities, and have created rules with which public advertising must comply.

These rules are drawn up by the Dutch Foundation for Monitoring Medicinal Product Advertising (KOAG) and the Dutch Foundation for the Promotion of Health Products (KAG). On behalf of the KOAG and KAG, the Inspection Board monitors the public advertising of medicines, medical (self-care) aids and health products.

Companies can have their claims verified by KOAG KAG. If a claim is verified and permitted, the company is given an approval number. This can be found on claims made in, e.g., brochures.